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Ridewith us.

The days we ride together, your crew, your shots and your ideas.

More than a jacket.

Come solo. Leave with a crew.

Every winter we head to the mountain to ride with you. The rest of the year we swap stories and photos online until the snow comes back.

The Dope crew having a laugh on the mountain
Riders fist-bumping at a Dope event

Your crew's waiting.

More stops are coming this winter. Be the first to know.

This winter

Dope Days are back

Your days on the mountain, sorted. Coaching clinics, rail jams, new gear to try on and a crew to ride with.

See all stops
Next stopRise Festival26days to goLes Deux Alpes, France6–10 December 2026See what’s on

More to come

Where should we go next?

Tell us your resort. The most asked for go on our list.

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Shot by you

Every photo here comes from the community. Tag @dopesnow to land on the wall.

Dope is not just a brand. A buzzing vibe. A beautiful tribe.

– Sarah
Group photo of the Dope community at Rise Festival, with Hugo

On Facebook

Join the Dope Community group

Find someone to ride with, or ask where the snow's good this week. Plus a first look at new collections and free gear giveaways.

Hugo's in there most days, so say hi.

Join the community

Got a idea?

Tell us what you'd change, what you wish we made, or where we should go next. Pitch it to us in the chat.